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Boxes Sêwirana Hundirîn a Firoşgeha Perakendeyê by Ao Design

Boxes Sêwirana Hundirîn a Firoşgeha Perakendeyê by Ao Design is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.


TuncHundurîn· 2021

Boxes Sêwirana Hundirîn a Firoşgeha Perakendeyê

by Ao Design

Client: Ao Design

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

Colors

The Design

About Boxes Sêwirana Hundirîn a Firoşgeha Perakendeyê

Boxes sêwiranek hundirîn e ku ji bo firoşgehek cilûbergên zarokan a bilind-asta li Nanjingê hatiye afirandin. Proje 100 metre çargoşe digire. Avahiyek mîna qutiyê deverê pencereyê dike sê beş: dergeh, nîşandan û dîmen. Rûyên rast, xwar û birayî bandora dîtbarî ya pêşberê dirêj dikin. Dîwarên veqetandinê wek hêmanên hunerî tevdigerin, ne wek veqetînerên sade. Neynik cîhê fireh dikin û sînorên wê nerm dikin. Rûyên spî sazûman paqij û aram dihêlin. Çarçoveyek fezayî deverek nû ya raserkirinê ji bo daleqandina cilan pêk tîne.

The Recognition

About the Xelata A' Design Award a Tuncîn

Boxes Sêwirana Hundirîn a Firoşgeha Perakendeyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Boxes Sêwirana Hundirîn a Firoşgeha Perakendeyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Boxes Sêwirana Hundirîn a Firoşgeha Perakendeyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
Dimensions & Packaging
The project covers a total of 100 square meters.
Tags
Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
Production Technology
The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
Design Challenge
While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
Research
The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
Inspiration
This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
Project Duration
The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
Operation Flow
The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
Patents
Copyrights belong to Emma Zhu, 2020.
Team Members
Jun Yao
Jason Shen
Xiaoyu Bian
Image Credits
Image #1: Photographer Emma Zhu, Boxes, 2020.
Image #2: Photographer Emma Zhu, Boxes, 2020.
Image #3: Photographer Emma Zhu, Boxes, 2020.
Image #4: Photographer Emma Zhu, Boxes, 2020.
Image #5: Photographer Emma Zhu, Boxes, 2020.

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