Tinkoff Investment Fîlmê Reklamê by Egor Maraev

Tinkoff Investment Fîlmê Reklamê by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Fîlm, Vîdyo û Anîmasyonê Competition Category.

TuncFîlm· 2022

Tinkoff Investment Fîlmê Reklamê

by Egor Maraev

Client: Blaster Studio

Xelata A' Design Award a Tuncîn Winner in Fîlm Category

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Verified Award Winner

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Colors

The Design

About Tinkoff Investment Fîlmê Reklamê

Tinkoff Investment fîlmekî reklamê yê sî çirkeyî ye ku ji bo xizmeta veberhênanê ya bankekê hatiye çêkirin. Vîdyo George Washington wekî karaktera sereke pêşkêş dike. Ew li ser sofayekê rûniştiye û pizza dixwe, westiyayî û tenbel e, û ew nûneratiya pere dike. Wêneya neasayî ramana sereke hildigire, ku ew e ku divê pere di rewşeke baş de bê parastin û bê xebitandin. Anîmasyon anîmasyona cel û anîmasyona cutout li hev dike, digel kombînekirina dîjîtal a wêneyan. Vîdyo bi berfirehî wekî preroll berî vîdyoyên serhêl hate nîşandan û bi radeya veguherînê ya bilind gihîşt encamên serkeftî.

The Recognition

About the Xelata A' Design Award a Tuncîn

Tinkoff Investment Fîlmê Reklamê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Tinkoff Investment Fîlmê Reklamê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Tinkoff Investment Fîlmê Reklamê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin