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Clarity Naskirina Korporatîf by Jeffery Fulton

Clarity Naskirina Korporatîf by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.


TuncGrafîk· 2021

Clarity Naskirina Korporatîf

by Jeffery Fulton

Client: Clarity Innovations

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

8,310

Verified Award Winner

Verify Award Status for #122345

Colors

The Design

About Clarity Naskirina Korporatîf

Clarity naskirineke korporatîf e ku ji bo pargîdaniyeke teknolojiyê hatiye sêwirandin. Logo du sembolên ku di kodkirinê de têne bikaranîn li hev dike, ku di nav sêgoşeyekê de cih girtine ku tevgereke berdewam a ber bi pêş ve vedibêje. Tonek şîn a tarî pêbaweriyê radigihîne, lê tonek şîn a geş behsa teknolojiyê dike. Tîpguhêz Neo Sans ji ber xuyanga xwe ya modern tê bikaranîn, ku baş bi kunciyên gilover ên logo re li hev tê. Ji gradient û formên abstrakt dûr xistiye, ji ber vê yekê naskirin xwe dispêre şêwazên sade û tîpên kodkirinê. Naskirin herwiha li ser berhemên korporatîf jî tê sepandin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Clarity Naskirina Korporatîf xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Clarity Naskirina Korporatîf tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Clarity Naskirina Korporatîf pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration
Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members
Jeffery Fulton
Zoe Rogers

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