Full Moon ڕیکلامی سۆشیال میدیا by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.
ZîvReklam· 2021
Full Moon ڕیکلامی سۆشیال میدیا
Client: Rothco, part of Accenture Interactive
Xelata A' Design Award a Zîvîn Winner in Reklam Category
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- Verified Award Winner
- Verify Award Status for #122999
The Design
About Full Moon ڕیکلامی سۆشیال میدیا
مانگی تەواو ڕیکلامێکی سۆشیال میدیایە کە بۆ گینێس دروستکراوە. ئەم دیمەنە بینراوە لە فیدەکان و چیرۆکەکانی فەیسبووک و ئینستاگرام لە شەوی هالۆوین لە ساڵی ٢٠٢٠، کاتێک مانگێکی شینی دەگمەن لە سەرانسەری جیهاندا دیار بوو. وێنەکە بەهۆی دەستکاریکردن و کارکردن لەسەر وێنە لە ئەدۆبی فۆتۆشۆپدا بەرهەمهێنراوە. سەرچاوەی مانگی بەرزی ڕوونی، وێنەکانی بڕاند و ڕووکاری بیرەکان لە چەند چینێکدا تێکەڵکران بۆ دروستکردنی یەک وێنە. مەبەستەکە بریتی بوو لە بەشداریکردن لە گفتوگۆیەکی جیهانیدا بە پەیوەندییەکی سادە لەنێوان مانگ و پەرداخێک بیرەدا.
The Recognition
About the Xelata A' Design Award a Zîvîn
Full Moon ڕیکلامی سۆشیال میدیا xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Full Moon ڕیکلامی سۆشیال میدیا karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Full Moon ڕیکلامی سۆشیال میدیا afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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