Rockit Primary Function: هەژێنەری عەرەبانەی منداڵ by Rockit Design Team

Rockit Primary Function: هەژێنەری عەرەبانەی منداڵ by Rockit Design Team is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Hilberên Pitik, Zarok û Savan Competition Category.

ZîvHilberên Pitikan· 2021

Rockit Primary Function: هەژێنەری عەرەبانەی منداڵ

by Rockit Design Team

Client: Rockit

Xelata A' Design Award a Zîvîn Winner in Hilberên Pitikan Category

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Colors

The Design

About Rockit Primary Function: هەژێنەری عەرەبانەی منداڵ

Book Text: ڕۆکیت هەژێنەرێکی بچووکە کە بە عەرەبانە یان عەرەبانەی پاڵنراوی منداڵەوە دەبەسترێت و بە نەرمی دەیهەژێنێت بۆ ئەوەی منداڵەکان بە ئارامی بنوێنن. ڕۆکیت سیستەمی دووگیراوە بەکاردەهێنێت. پەڕەگیرێک لە بەشی سەرەوەی چوارچێوەی عەرەبانەکە دادەنرێت، و ئامێرەکە کاتی پێویست بە پەڕەگیرەکەوە دەگیرێت. ئامێرەکە دەکرێت بۆ عەرەبانەیەکی تر بگوازرێتەوە یان کاتی بەکارنەهاتن هەڵبگیرێت. کلیلێکی پاڵدان ڕۆکیت داگیرساو دەکات و شمارەیەکی خێرایی لەرزینەکە بۆ فرکانسی هاوچەشنی چوارچێوەکە ڕێک دەخات، کە هەژاندنێکی نەرم و فرکانس نزم دەبەخشێت. تاقیکردنەوەکان دەریدەخەن کە جوڵەکە هاوشێوەی هەژاندن بە دەستە. زۆربەی پارچەکان لە ماددەی ABS بە شێوازی داخستنی هەڵبژاردن دروستکراون لەگەڵ داپۆشراوی سەرەوەی TPR.

The Recognition

About the Xelata A' Design Award a Zîvîn

Rockit Primary Function: هەژێنەری عەرەبانەی منداڵ xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Rockit Primary Function: هەژێنەری عەرەبانەی منداڵ karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Rockit Primary Function: هەژێنەری عەرەبانەی منداڵ afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rockit attaches to any pram or stroller and gently rocks to soothe babies to sleep. There is nothing quite like Rockit on the market, with other solutions being large mains operated platforms that you wheel the stroller onto. Rockit is attached to the stroller using a 2-fix system meaning it can easily be switched to another stroller or safely stored when not in use. The speed control allows you to tune the Rockit to the resonant frequency of any pram or stroller to achieve the perfect rock that makes the baby believe they are still being pushed along.
Dimensions & Packaging: 85mm x 95mm x 155mm
Tags: stroller rocker, baby sleep-aid, pram rocker, baby sleep aid, portable baby rocker, pushchair rocker
Production Technology: With the design making use of a spinning eccentric weight, early development work focused on testing the optimum mass and distance from the motor spindle. This was combined with testing the RPM of the motor to achieve a gently low frequency rock when fitted to a variety of stroller weights and sizes. Developing a system to start the heavy weight spinning even when mounted horizontally was also important. Regarding production, the majority of parts are injection moulded in ABS with some having TPR over-moulds.
Design Challenge: The main creative challenge was getting the branding and styling of the product right. The design team wanted the product to stand out in the nursery sector as many nursery products are very ‘twee’ or can look quite medical in appearance. It was important that the product looked nurturing and not too toy-like. Because the product would be on display when in use we wanted it to attract attention and act as a advertisement, hence the strong Rockit branding.
Research: Quantitative research to measure levels of vibration acting on a stroller when rocked by Rockit, by hand and by wheeling over paving stones. Objective was to ensure acceleration measurements were comparable and within expected limits. Measurements were undertaken using 2 different accelerometers fixed to the stroller in a variety of positions. It was found that moving the stroller over paving stones, resulted in significantly higher levels of acceleration than those generated by Rockit and that rocking the stroller by hand was approximately comparable in each of the measurements.
Inspiration: Dr. Nick Webb invented Rockit when his three month old daughter refused to sleep in her stroller unless she was being pushed along. He noticed this problem affected other parents and using his knowledge of vibration and acoustics constructed a simple prototype. He tested it the next day and Abby remained asleep even when the stroller came to a halt. Nick set about developing and refining it with his co-founder Matt Dyson. Over the next year they turned the prototype into a marketable product.
Project Duration: The project was started in Bristol, UK in late 2015. The initial concept won a Design Council Spark Award in London during September 2016. The first production samples were exhibited at the Kind und Jugend Nursery Show in the Cologne in September 2017. The Rockit was launched to market in November 2017.
Operation Flow: Rockit is attached to the stroller using a 2-fix system. The bracket is attached high up on the stroller frame first and the Rockit can then be clipped into the bracket when needed. This also means it can be switched to another stroller or safely stored when not in use. The Rockit is turned on using a push switch and the speed is then adjusted using a speed dial. This adjustment allows the user to tune the vibrations to the resonant frequency of the stroller giving a gentle low frequency rock.
Patents: Patent pending. Patent number GB1705215.0. Patent holders N2M Ltd. Year 2017
UK Trademark UK00003148555. Year 2016. Trademark holder N2M Ltd.
Other trademarks: USA 88272320 and 5289937. EU 88272320. Australia 1879106. Canada 1863104. Japan 6158102. New Zealand 1081472. China 21004784. Israel 305973. South Korea 4015283950000. Russia 2019708217. Taiwan 01977936.
Registered Design / Design Patents: EU 003376920-0001. Canada 176798. USA USD845181S.
Team Members: Dr. Nick Webb
Matt Dyson
Matt Sparrow
Gary Pyper
Image Credits: All images. Chris Rickman, photographer, 2017
Video Credits: Barry Wilkinson, 2017