Bel Gusto Fonksiyona Sereke: Pakêtkirina Makaronê by Olga Takhtarova

Bel Gusto Fonksiyona Sereke: Pakêtkirina Makaronê by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

Bel Gusto Fonksiyona Sereke: Pakêtkirina Makaronê

by Olga Takhtarova

Client: Sot F&d

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Bel Gusto Fonksiyona Sereke: Pakêtkirina Makaronê

Bel Gusto dîzaynek pakêtkirinê ye ji bo rêzeyek makaronê ya taze ku ji genimê durûm hatiye çêkirin. Pakêt bi şêweya pakêtek postayî ya ji Îtalyayê hatî şandin hatiye dîzaynkirin. Pûlên postayê, mohrên postayê, wêneyên bi destan hatî xêzkirin ên cihên dîrokî yên Îtalî û teqlîdek kaxeza kraft têne bikaranîn. Paceyek dîtinê rê dide kiryar ku berî kirînê makaronê di hundirê qutîyê de bibîne. Rêzikên rengîn ên xwedî heman têrbûn û ronahiyê şêweyên cûda yên makaronê di nav rêzeyê de ji hev cuda dikin. Pakêt li ser fîlma PET bi vernîka bijartî têne çapkirin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Bel Gusto Fonksiyona Sereke: Pakêtkirina Makaronê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Bel Gusto Fonksiyona Sereke: Pakêtkirina Makaronê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Bel Gusto Fonksiyona Sereke: Pakêtkirina Makaronê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.