Pepsi NFL Limited Edition Pakêtkirina Qutîyên Vexwarinê by Dennis Furniss

Pepsi NFL Limited Edition Pakêtkirina Qutîyên Vexwarinê by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Platîn in Dîzayna Pakêtkirinê Competition Category.

PlatînPakêtkirin· 2021

Pepsi NFL Limited Edition Pakêtkirina Qutîyên Vexwarinê

by Dennis Furniss

Client: Pepsi

Xelata A' Design Award a Platîn Winner in Pakêtkirin Category

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Colors

The Design

About Pepsi NFL Limited Edition Pakêtkirina Qutîyên Vexwarinê

Pepsi NFL Limited Edition rêzeyek qutîyên vexwarinê ye ku ji bo bazara Meksîkayê hatiye afirandin. Çar qutî rêzê li çar tîmên futbola Amerîkî digirin: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders û New England Patriots. Her qutîyek paleta rengên tîma xwe bi kar tîne. Şêwazeke wênesaziya dînamîk lîstikvanan bi rêjeyên mezinkirî nîşan dide da ku xwezaya fizîkî ya vê werzîşê derbibire. Qutî ji alumînyûmê hatine çêkirin û bi çapkirina ofsetê ya bi kalîteya bilind hatine çapkirin. Ev rêze bi kampanyayeke dîjîtal ve girêdayî bû û di firoşgehan û li ser înternetê de hate firotin.

The Recognition

About the Xelata A' Design Award a Platîn

Pepsi NFL Limited Edition Pakêtkirina Qutîyên Vexwarinê xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. Pepsi NFL Limited Edition Pakêtkirina Qutîyên Vexwarinê bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. Pepsi NFL Limited Edition Pakêtkirina Qutîyên Vexwarinê berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Dimensions & Packaging: 110 mm x 50 mm x 110 mm / 18.5 lbs
Tags: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Production Technology: High definition Offset printing on aluminum cans
Design Challenge: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Research: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Inspiration: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Project Duration: 3 Months (Nov 20- Feb 21) Mexico
Operation Flow: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Patents: Pepsico Design Center Latam
Team Members: PepsiCo Design Latin America
Image Credits: Pepsico Design Center Latam