Platîn Amûra Malê · 2021
Lavazza Elogy Milk Makîneya Qehweyê
- Xelata A' Design Award a Platîn 2021 in Amûra Malê
- CLIENT: Lavazza
- Estimated Number of Design Views: 519,077
- Verification code 4800BF54C5 · Verify this award
Colors
About Lavazza Elogy Milk Makîneya Qehweyê
Ev makîneya qehweyê ya bi şîrkêşkerê yekgirtî pakêtek bêkêmasî ya çanda qehweya Italiantalî pêşkêşî dike: ji espresso bigire heya cappuccino an latte. Sêwiran ji qehwexane û barên Italiantalî îlham digire û pêşveçûnek zimanê forma heyî ya Lavazza ye. Ew bi şêlekek mezin, bêserûber bi logoya Lavazza ya sê-alî li kêleka wî tê destnîşan kirin. Devokên metal xalên pêwendiyê yên sereke yên mîna lever, tora dilopê û UI-yê xêz dikin. Pergala Lavazza di Reş de di heman demê de polên qehweyê yên ku dikarin hêsantir werin vezîvirandin pêşkêşî dike. Ji bo kêmkirina asta deng û xerckirina enerjiyê gelek xebat hatin kirin.
About the Xelata A' Design Award a Platîn
Lavazza Elogy Milk Makîneya Qehweyê xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. Lavazza Elogy Milk Makîneya Qehweyê bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. Lavazza Elogy Milk Makîneya Qehweyê berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.
Press Kit
- Unique Properties
- This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
- Dimensions & Packaging
- Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
- Production Technology
- main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet - Design Challenge
- Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
- Project Duration
- The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
- Operation Flow
- The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
- Image Credits
- Lavazza
