Lavazza Classy Plus Makîneya Qehweyê by Florian Seidl

Lavazza Classy Plus Makîneya Qehweyê by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Platîn in Dîzayna Amûrên Malê Competition Category.

PlatînAmûra Malê· 2022

Lavazza Classy Plus Makîneya Qehweyê

by Florian Seidl

Client: Lavazza

Xelata A' Design Award a Platîn Winner in Amûra Malê Category

2,367,052
Verified Award Winner
Verify Award Status for #139457

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza Classy Plus Makîneya Qehweyê

Classy Plus espresso û qehweçêkerek hemî yek e ku ji bo sûka Amerîkaya Bakur hatî çêkirin, ezmûna bêkêmasî ya çanda qehweya Italiantalî ji espresso bigire heya cappuccino an latte pêşkêşî dike. Digel vê yekê, makîneyê di heman demê de hilbijarkek qehweya fîlterê û fonksiyonek gulebaranê ya ducar jî heye ku ji bo vebijarkên taybetî yên vê bazarê peyda bike. Classy Plus ji bo ofîsên piçûk û odeyên konferansê îdeal e. Sêwirana wê ya zirav di vê beşê de li ser zimanê forma ku Lavazza hatî damezrandin ava dike. Ew bi şeleyek derve ya berevajî ku laşê sereke dorpêç dike û logoyên Lavazza li ser aliyan vedihewîne tê destnîşan kirin.

The Recognition

About the Xelata A' Design Award a Platîn

Lavazza Classy Plus Makîneya Qehweyê xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. Lavazza Classy Plus Makîneya Qehweyê bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. Lavazza Classy Plus Makîneya Qehweyê berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging: Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge: The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration: The project was designed in Turin, Italy.
Operation Flow: Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents: Design patent/registered design, Patented Milk frothing System
Team Members: Florian Seidl
Image Credits: Lavazza