Nong Li Pakkirina Bîrayê لەلایەن China Resources Snow Breweries

دیزاینی Nong Li Pakkirina Bîrayê لەلایەن China Resources Snow Breweries خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Platîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

PlatînPakêtkirin· 2025

Nong Li Pakkirina Bîrayê

لەلایەن China Resources Snow Breweries

کڕیار: China Resources Snow Breweries

خەڵاتگری Xelata A' Design Award a Platîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Nong Li Pakkirina Bîrayê

Nong Li dîzaynek pakkirina bîrayê ye ku ji Çanda Yangshao ya Çîna kevnar îlhama xwe girtiye. Şûşe li gorî Shuang Er Ni Yu hatiye şekildan, ku firaxek ji herî bû bi nexşên masiyê salamander û di wê çanda destpêkê de wek konteynera vexwarinên alkolî dihat bikaranîn. Hunera destan a firaxên herî yên reş bi formeke kevneşopî ya camê re hatiye yekkirin, û rengê tarî bîrayê ji ronahî û guhertinên germahiyê diparêze. Nexşên geometrîk balkêşiyeke dîtbarî lê zêde dikin û girtineke ewle peyda dikin. Serqapax çar gavên rêûresmeke kevnar a çînî ya vexwarina şerefê nîşan dide: tamkirin, pêşkêşkirin, bersivdan û vegerandin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Platîn

Nong Li Pakkirina Bîrayê xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. Nong Li Pakkirina Bîrayê bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. Nong Li Pakkirina Bîrayê berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
قەبارە و پاکێج: product dimensions, 355 mm x 355 mm x 120 mm
تاگەکان: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
تەکنەلۆژیای بەرهەمهێنان: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
هەڵەنگاندنی دیزاین: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
توێژینەوە: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
ئیلهام: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
ماوەی پڕۆژە: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
ڕێڕەوی کارکردن: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
ئەندامانی تیم: Qiguang Li, Celine Zhou, Yan Yang