NewForm Primary Function: بۆشایی پێشانگا by Huainan Jia and Jian Zhu

NewForm Primary Function: بۆشایی پێشانگا by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2022

NewForm Primary Function: بۆشایی پێشانگا

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

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Verified Award Winner

Verify Award Status for #126097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About NewForm Primary Function: بۆشایی پێشانگا

NewForm ناوەوەی ژووری پێشاندانێکە بۆ براندێکی ئیتاڵی کەلوپەلی حەمام، کە ٢٢٤ مەتری چوارگۆشە دەگرێتەوە لە شانگهای. دیزاینەکە بیرۆکەی براندی سەرچاوەگرتن لە سروشت پەیڕەو دەکات. پلان و ڕێڕەوی سەردانیکەر لەسەر گۆڕینەوەی ڕووناکی و تاریکی دامەزراوە، کە دووکانەکە دابەش دەکات بۆ چەند بۆشاییەکی بەیەکەوەبەستراو. ژوورێکی بازنەیی دامەزراوەیەکی هونەری هەڵواسراو دەگرێتەوە کە پێی دەوترێت سەمای ئاو، کە لەژێر ڕووناکییەکاندا لە دڵۆپەیەکی ئاو دەچێت. پەنجەرەیەکی بچووکی کەوانەیی بە چوارچێوەی خەیزەرانی چینی دیمەنێکی زیندوو دەخاتە بەرچاو. دیوارێکی سەوزی تۆخ و ڕووەکە سەوزەکان بەناو ناوچەی گەلەریدا تێدەپەڕن، کە لەوێدا کەلوپەلەکان لە ڕێکخستنی جۆراوجۆردا پیشان دەدرێن.

The Recognition

About the Xelata A' Design Award a Zîvîn

NewForm Primary Function: بۆشایی پێشانگا xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku NewForm Primary Function: بۆشایی پێشانگا karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. NewForm Primary Function: بۆشایی پێشانگا afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.