Amaro Dikana Şêwaza Jiyanê لەلایەن Leticia Nobell

دیزاینی Amaro Dikana Şêwaza Jiyanê لەلایەن Leticia Nobell خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.

ZîvHundurîn· 2022

Amaro Dikana Şêwaza Jiyanê

لەلایەن Leticia Nobell

کڕیار: Amaro

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Hundurîn

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Amaro Dikana Şêwaza Jiyanê

Firotgehên laşî yên nû yên Amaro marqeyek şêwaza jiyanê ya armancê nîşan dide, ku jinan bi moda, sêwiran, teknolojî, bedewî û xweşiyê ve di kategoriyên cihêreng de di nav sêwirana şirîn de girêdide. Kevir û xêzên jinê yên jin, sadebûna madeyên xav û yekbûna xwezayê îlhama vê sêwiranê da, ku xerîdar dê li cîhek ku, di heman demê de, mînîmalîst û dewlemend, teknolojî û rehet e, xwe bi xêr û xweşî hîs bike. nûjen û germ, dijberan vediguherîne temamkeran.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Amaro Dikana Şêwaza Jiyanê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Amaro Dikana Şêwaza Jiyanê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Amaro Dikana Şêwaza Jiyanê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
قەبارە و پاکێج: Total floor area is 1300 square meters
تاگەکان: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
تەکنەلۆژیای بەرهەمهێنان: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
هەڵەنگاندنی دیزاین: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
توێژینەوە: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
ئیلهام: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
ماوەی پڕۆژە: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
ڕێڕەوی کارکردن: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
ئەندامانی تیم: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
کرێدیتی وێنەکان: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso