Before the Midnight Hour Nîgarên Mobîlyayan لەلایەن Martin Reznik

دیزاینی Before the Midnight Hour Nîgarên Mobîlyayan لەلایەن Martin Reznik خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZêrGrafîk· 2022

Before the Midnight Hour Nîgarên Mobîlyayan

لەلایەن Martin Reznik

کڕیار: Martin Reznik Illustration

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #133798

زیاتر بزانە سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Before the Midnight Hour Nîgarên Mobîlyayan

Rêzek nîgarên reş û spî yên ku ji hêla Marc Krusin ve hatine ferman kirin û sêwiranên wî yên herî berbiçav ên ji bo Knoll û Desalto vedihewîne. Proje ku ji komîk û sînemaya noir îlhama xwe girtiye, peymanên nîgarkirina mobîlyayan dişkîne bi anîna vegotinê li dîmenan, karanîna perspektîfek mezin û estetîkek noir a bi guh. Nebûna hebûna mirovan û tiştên belavbûyî hêmanek sir û gumanê li çîrokê zêde dike, di heman demê de qehreman di dawiya sosret de tê xuyang kirin. Hemî wêne bi karanîna tabletê Wacom Cintiq di Adobe Photoshop de bi dîjîtal hatine xêz kirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Before the Midnight Hour Nîgarên Mobîlyayan xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Before the Midnight Hour Nîgarên Mobîlyayan vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Before the Midnight Hour Nîgarên Mobîlyayan daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
قەبارە و پاکێج: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
تاگەکان: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
تەکنەلۆژیای بەرهەمهێنان: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
هەڵەنگاندنی دیزاین: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
توێژینەوە: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
ئیلهام: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
ماوەی پڕۆژە: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
ڕێڕەوی کارکردن: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
کرێدیتی وێنەکان: All illustrations: Martin Reznik, 2021