Taicang Readzone Dîzayna Navxweyî ya Pirtûkxaneyê by Cheng Yu Hsieh

Taicang Readzone Dîzayna Navxweyî ya Pirtûkxaneyê by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zêrîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZêrHundurîn· 2022

Taicang Readzone Dîzayna Navxweyî ya Pirtûkxaneyê

by Cheng Yu Hsieh

Client: CHS Interior Design

Xelata A' Design Award a Zêrîn Winner in Hundurîn Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Taicang Readzone Dîzayna Navxweyî ya Pirtûkxaneyê

Taicang Readzone pirtûkfiroşek e ku li hundirê dikaneke mezin li Taicang, Çînê ye. Pirtûkfiroş 368 metre çargoşe digire û bi şêweya şanoyeke bazneyî hatiye rêzkirin. Dîwarên pirtûkan ên bilind û çarçoveyên deriyan ên piralî dîmenên kolanên bajarî yên tîr tînin bîra mirov û xwendevanan vedixwînin ku lêgerînê bikin. Xetên tevgerê yên bazneyî bi rêyên tîrêjî ve girêdidin û komên pirtûkan ên cihê û qadên rûniştinê yên cûrbecûr pêk tînin. Banê ji pola zengarnegir hesta giran a avahiya mezin kêm dike. Refikên nerm, mase û kursî xwendina takekesî, xwendina dê û bav-zarok û civînan piştgirî dikin.

The Recognition

About the Xelata A' Design Award a Zêrîn

Taicang Readzone Dîzayna Navxweyî ya Pirtûkxaneyê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Taicang Readzone Dîzayna Navxweyî ya Pirtûkxaneyê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Taicang Readzone Dîzayna Navxweyî ya Pirtûkxaneyê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging: This is a 368-square-meters bookstore.
Tags: Interior, Design, retail, bookstore
Production Technology: In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge: In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research: In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration: This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration: The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow: With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members: Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao