Crcrta Naskirina Korporatîf by Zilong Chen and Chao Yang

Crcrta Naskirina Korporatîf by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2022

Crcrta Naskirina Korporatîf

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Naskirina Korporatîf

Crcrta naskirineke korporatîf e ku ji bo Navenda Lêkolînê ya Çînî ya Hunerê Radyo û Televîzyonê, ku departmanek hikûmetê ye, hatiye sêwirandin. Logo grafîk û nivîsê bi hev re dihewîne. Pergala rengan sê rengên bingehîn ên televîzyonê bikar tîne, sor, kesk û şîn. Sembolek kamerayê ji sê şiklên geometrîk pêk tê. Du sedreçikan (rectangles) behsa fîlter û kaxeza ku di pîşesaziya radyo û televîzyonê de tê bikaranîn dikin. Sêgoşe behsa lensê an spêkerê dike. Tîpên CRCRTA ji çepê ber bi rastê ve di nav grafîkê re derbas dibin da ku ramana ragihandinê îfade bikin. Naskirin qebareyeke sabît nîne û dikare were mezinkirin an biçûkkirin da ku li gorî medyayên cuda were guncandin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Crcrta Naskirina Korporatîf xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Crcrta Naskirina Korporatîf tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Crcrta Naskirina Korporatîf pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao