Shacheng 1976 Pakêtkirina Şûşeya Şerabê by Yibin Lin

Shacheng 1976 Pakêtkirina Şûşeya Şerabê by Yibin Lin is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2022

Shacheng 1976 Pakêtkirina Şûşeya Şerabê

by Yibin Lin

Client: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Colors

The Design

About Shacheng 1976 Pakêtkirina Şûşeya Şerabê

Shacheng 1976 pakêtkirinek e ku bo şûşeyên şerabê hatiye designkirin. Sertaq şêwazeke tacê û elmasê bi hev ve girêdide. Du pelên trî beşê jêrîn ê şûşeyê dorpêç dikin, weke ku şerab di nav destan de hatibe girtin. Dîwarê şûşeyê zelal e û zêr wek rengê sereke hatiye bikaranîn. Girtîkarî sertaqeke derve ya vîdayî bi tişkeke hundir a metalîn a dara berû ve girêdide, ji ber vê yekê şûşe dikare bi dest were vekirin û dîsa were girtin bo berhevkirin û pêşandanê. Sertaqa derve tişka hundir piştgirî dide û dema pesta hewayê zêde dibe, rê li ber weşiyanê digire. Ev design rêzê li Shacheng digire, bajarokek ku ji mêj ve bi çêkirina şerabê tê zanîn.

The Recognition

About the Xelata A' Design Award a Tuncîn

Shacheng 1976 Pakêtkirina Şûşeya Şerabê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Shacheng 1976 Pakêtkirina Şûşeya Şerabê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Shacheng 1976 Pakêtkirina Şûşeya Şerabê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity. The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness.
Dimensions & Packaging: The product bottles of the serie are matched according to the international color matching standard, which are in line with international standards and international aesthetics. With the transparent outer bottle wall and gold as the main color, which is simple, elegant and luxurious.
Tags: Bottle, Packaging design, Wine, Chinese spirit
Production Technology: The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness. Two grape leaves are designed on the lower part of the bottle to wrap the bottle body, as if holding the wine in the palm of the hand, showing her preciousness, and also incorporating the concept of China's first bottle of dry white wine into it. The whole bottle body is painted with golden color, which reflects the glory of Shacheng as an important wine-making town and interprets the supreme sense of luxury.
Design Challenge: In a closed environment with higher temperatures, the air pressure in the wine bottle will increase, which will easily cause the oak cork to fly out and cause the wine to leak. The screw-top design of Shacheng 1976 tightens the outer cap and the bottle mouth, and the outer cap just supports the inner plug, preventing the inner plug from flying and preventing the leakage of wine.
Research: It is committed to digging out the connotation behind the product and telling an evocative story. The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity.
Inspiration: The inspiration of this product is to commemorate this place, reflecting the change from selling products to selling culture. It is committed to digging out the connotation behind the product and telling an evocative story.
Project Duration: Since Yuan Dynasty, Shacheng has been famous for winemaking, and Shacheng Winery is the birthplace of China's first bottle of dry white wine.
Operation Flow: The bottle cap adopts a combination of a screw-top design outer cap and a metal oak inner plug, and the inner plug can be easily pulled out without a wine opener. Regardless of whether the wine is drunk or not, the inner plug can be inserted back and the outer cover twisted back to maintain the overall perfection for collection and brand display.
Patents: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Team Members: Lin Yibin
Image Credits: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Lin Yibin