Vessi Animation Primary Function: ئەنیمەیشنی بەرهەم by Mateus Morgan

Vessi Animation Primary Function: ئەنیمەیشنی بەرهەم by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Fîlm, Vîdyo û Anîmasyonê Competition Category.

ZîvFîlm· 2022

Vessi Animation Primary Function: ئەنیمەیشنی بەرهەم

by Mateus Morgan

Client: Morgan Studio

Xelata A' Design Award a Zîvîn Winner in Fîlm Category

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Verified Award Winner

Verify Award Status for #136048

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vessi Animation Primary Function: ئەنیمەیشنی بەرهەم

Vessi Animation ئەنیمەیشنێکی بانگەشەکارییە کە بۆ پێڵاوێکی درێژ دروستکراوە. ئەنیمەیشنەکە بەرهەمەکە لە ڕێگەی توخمە بینراوە سروشتییەکانەوە پیشان دەدات کە پێڵاوەکە بە شێوازی ژیانی کڕیارەوە دەبەستێتەوە. ئاو پەیوەندی بە تایبەتمەندییەکانی پێڵاوەکەوە هەیە، لە کاتێکدا هەورەکان سووکی دەگەیەنن. پێڵاوەکە بە تەکنیکەکانی ڕووی ڕەق لە 3ds Max شێوەبەندی کراوە، بە بەکارهێنانی وێنە وەک سەرچاوە، و ڕووکەشی چەرمی بەکارهێنراوە. ڕێندەرکردن بە Redshift ئەنجامدرا و هەڵسەنگاندنەکانیش بە Houdini. ئەنیمەیشنەکە لەسەر ماڵپەڕی بەرهەمەکە و لەسەر تۆڕە کۆمەڵایەتییەکان بەکارهێنرا، بەبێ دەقی ڕوونکەرەوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Vessi Animation Primary Function: ئەنیمەیشنی بەرهەم xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Vessi Animation Primary Function: ئەنیمەیشنی بەرهەم karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Vessi Animation Primary Function: ئەنیمەیشنی بەرهەم afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging: 1920X1080
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration: It toke around 2 months to finish
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan