Eataly Ginza Primary Function: ناوەوەی چێشتخانە by Uds Ltd.

Eataly Ginza Primary Function: ناوەوەی چێشتخانە by Uds Ltd. is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2022

Eataly Ginza Primary Function: ناوەوەی چێشتخانە

by Uds Ltd.

Client: EATALY Asia Pacific, LTD.

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

22,367

Verified Award Winner

Verify Award Status for #136882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Eataly Ginza Primary Function: ناوەوەی چێشتخانە

Book Text: ئیتالی گینزا چێشتخانە، بازاڕ و ناوەوەی کافێیەکە کە لە نهۆمی شەشەمی گینزا سیکس دایە، کە دامەزراوەیەکی بازرگانییە لە گینزا، تۆکیۆ. دیزاینەکە بەدوای بیرۆکەی باخچەی ئیتالی دەکەوێت. کۆی ڕووبەری نهۆمەکە کە ١٠٠٠ مەتر چوارگۆشەیە وەک کۆمەڵێک دوکانی بچووک ڕێکخراوە، لەگەڵ ڕووناکییەکی بە شێوەی چرای شەقام، دارودەوەن و کورسی. بەرزەکانی ئاسۆیی لە کەمترین ئاست ڕاگیراون و سەقفەکە بەڕووتی جێهێشتراوە، لە کاتێکدا گۆڕانکارییەکان لە زەمینەکە زۆنەکان دیاری دەکەن. باڕێکی ناوەندی گۆڕەپانی شارۆچکەیەکی ئیتالی دەهێنێتەوە یاد. پلانی باخچەکە بەکارهێنەران بانگهێشت دەکات بە ئاسانی بێنە ژوورەوە و بە ئاسوودەیی بمێننەوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Eataly Ginza Primary Function: ناوەوەی چێشتخانە xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Eataly Ginza Primary Function: ناوەوەی چێشتخانە karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Eataly Ginza Primary Function: ناوەوەی چێشتخانە afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
Dimensions & Packaging: The total floor area is 1000 square meters.
Tags: Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
Production Technology: The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
Design Challenge: Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
Research: By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
Inspiration: Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible.
Project Duration: It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
Operation Flow: Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day.
Patents: Uds Ltd. + Eataly Asia Pacific, Ltd.
Team Members: Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
Image Credits: #1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021