Uncontrolled Love Kampanyaya Reklamkirina Pêşangehê by Ziyue Hu

Uncontrolled Love Kampanyaya Reklamkirina Pêşangehê by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Fîlm, Vîdyo û Anîmasyonê Competition Category.

HesinFîlm· 2022

Uncontrolled Love Kampanyaya Reklamkirina Pêşangehê

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

Xelata A' Design Award a Hesinîn Winner in Fîlm Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Kampanyaya Reklamkirina Pêşangehê

Evîna Bêkontrol projeyeke reklamkirinê ye bo pêşangeheke giştî ya li dijî tundiya malbatî. Proje malperek, poster û vîdeoyeke anîmasyonê vedihewîne. Pêşangeh bandorên neyînî yên tundiya malbatî li ser zarokan bi bûyerên rastîn û berhemên hunerî pêşkêş dike. Ji mêvanan re tê nîşandan ka çawa vî tevgerî dikare bandorê li ser tenduristiya laşî û derûnî ya zarokan bike. Reng û şêwaza wênekêşiyê ya bi baldarî hatî pêşxistin hatin hilbijartin da ku peyam rasterast û balkêş bibe. Armanc ew e ku dê û bavan bibin alîkar da ku awayên zirardar ên perwerdehiya zarokan nas bikin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Uncontrolled Love Kampanyaya Reklamkirina Pêşangehê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Uncontrolled Love Kampanyaya Reklamkirina Pêşangehê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Uncontrolled Love Kampanyaya Reklamkirina Pêşangehê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo