Transam Carriers ناسنامەی براند by Maksim Zinchuk

Transam Carriers ناسنامەی براند by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2022

Transam Carriers ناسنامەی براند

by Maksim Zinchuk

Client: NUMZ Graphics

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

Verify Award Status for #139409

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Transam Carriers ناسنامەی براند

دەقی کتێب: Transam Carriers ناسنامەیەکی براندە کە بۆ کۆمپانیایەکی گواستنەوە و لۆجستیک لە تۆرۆنتۆی کەنەدا دروستکراوە. ئەم ناسنامەیە لەسەر بنەمای زوبر (گای کێوی ئەورووپی) دروستکراوە، ئاژەڵێک لە ڕۆژهەڵاتی ئەورووپا کە هێما بۆ تایبەتمەندی و هێز دەکات. سەری ئاژەڵەکە لەناو سێگۆشەیەک دانراوە، و فۆنتێکی تایبەتی خوارکەوتوو ڕوانگەیەکی دینامیکی بە لۆگۆکە دەبەخشێت. زەرد و ڕەش دوو ڕەنگی سەرەکین. ئەم ستایلە لەسەر تراکە کۆمپانیاییەکان، ماڵپەڕ، سۆشیال میدیا، کاغەزی نووسین، بانگەشە و بەرهەمە پڕۆپاگەندییەکان بەکارهاتووە. سێگۆشە زەردەکان لە گرافیکەکاندا وا دەکەن براندەکە لەناو پیشەسازیدا ناسراو بێت.

The Recognition

About the Xelata A' Design Award a Tuncîn

Transam Carriers ناسنامەی براند xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Transam Carriers ناسنامەی براند tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Transam Carriers ناسنامەی براند pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics