Siela Fonksiyona Bingehîn: Pakêtkirina Kozmetîk by Olga Takhtarova

Siela Fonksiyona Bingehîn: Pakêtkirina Kozmetîk by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2022

Siela Fonksiyona Bingehîn: Pakêtkirina Kozmetîk

by Olga Takhtarova

Client: Sot B&d

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Siela Fonksiyona Bingehîn: Pakêtkirina Kozmetîk

Nivîsa Pirtûkê: Siela sêwiranek pakêtkirinê ye ji bo rêzek kozmetîkên zarokan. Sêwiran tûbek plastîk a spî ya 75 ml bikar tîne, ku bi çapa perde û çapa balgehê xemilandî ye. Wêneyên şêwazkirî li navenda sêwiranê hatine bicihkirin, û karekterek yekane li cihên û rewşên cuda di seranserê rêzê de xuya dibe. Kodkirina reng alîkariya kirînvanan dike ku hilberan ji hev cuda bikin. Nivîs hatiye kêmkirin heta astek herî kêm, da ku hilberê rast bi lez di ser refikê de were nasîn. Rûyê spî wêneyan zelal û bi hêsanî xuyanbar dihêle.

The Recognition

About the Xelata A' Design Award a Tuncîn

Siela Fonksiyona Bingehîn: Pakêtkirina Kozmetîk xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Siela Fonksiyona Bingehîn: Pakêtkirina Kozmetîk tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Siela Fonksiyona Bingehîn: Pakêtkirina Kozmetîk pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.