Archadia Primary Function: ناسنامەی براند by Cristian Carrara

Archadia Primary Function: ناسنامەی براند by Cristian Carrara is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2022

Archadia Primary Function: ناسنامەی براند

by Cristian Carrara

Client: Archos S.r.l.

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Colors

The Design

About Archadia Primary Function: ناسنامەی براند

Book Text: ئارکادیا ناسنامەیەکی براندە کە بۆ قوتابخانەیەکی خوێندنی بەرزی تەلارسازی لە شاری ڤینیسی ئیتالیا دروستکراوە. هێمایەکە پیتی A ـیەکی شێوازدراوە، دابەشکراو بۆ دوو قەبارەی پتەو بۆ ئەوەی هەردوو جێگیری و جووڵە پێشنیار بکات. پیتی A بۆ ناوی براند دەوەستێت و هەروەها بۆ ئەکادیمیا، تەلارسازی و abitare، وشەی ئیتالی بۆ ژیان. شێوەکە لە سێگۆشەیەکی هاوقەبارە دروستکراوە کە لە ناو سێگۆشەیەکی هاولاقەدا نووسراوە. ڕەنگی شین ڕۆڵی دامەزراوەیی قوتابخانەکە و ئاوی لاگوونی ڤینیس دەردەخات. لۆگۆی ڤێکتۆری لەسەر پاشبنەمای ڕووناک و تاریک کاردەکات.

The Recognition

About the Xelata A' Design Award a Zîvîn

Archadia Primary Function: ناسنامەی براند xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Archadia Primary Function: ناسنامەی براند karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Archadia Primary Function: ناسنامەی براند afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.
Dimensions & Packaging: The logo was designed starting from an equilateral triangle and inscribed in isosceles triangle. The blue color recall the blue water and reflections of Venice lagoon, where Archadia headquarters are based.
Tags: Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos
Production Technology: The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.
Design Challenge: The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.
Research: Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.
Inspiration: The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.
Project Duration: The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.
Operation Flow: The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.
Image Credits: Image #1: Creator Cristian Carrara, 2022
Image #2: Creator Cristian Carrara, 2022
Image #3: Creator Cristian Carrara, 2022
Image #4: Creator Cristian Carrara, 2022
Image #5: Creator Cristian Carrara, 2022