Colourform Primary Function: ستاندی پێشانگا by Smart Design Expo - Marzena Michalska

Colourform Primary Function: ستاندی پێشانگا by Smart Design Expo - Marzena Michalska is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2022

Colourform Primary Function: ستاندی پێشانگا

by Smart Design Expo - Marzena Michalska

Client: Marmite

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

21,371

Verified Award Winner

Verify Award Status for #139677

View at A' Design Award Press Release Award Badge

Colors

The Design

About Colourform Primary Function: ستاندی پێشانگا

Colourform ستاندێکی پێشانگایە کە بۆ نمایشکردنی حەمامەکان، سینیەکانی دوش و دەستشۆرەکان لە بازاڕێکی بازرگانیدا دیزاین کراوە. دیزاینەکە ئاماژە بە کۆمپۆزیتی کانزایی دەکات، مادەیەک کە لە دۆلۆمایت و ڕەزینی نەرم دروستکراوە. بلۆکە ئەندازەییە بەرزەکان بەردەکان و دەپۆزیتەکانی دۆلۆمایت بەبیر دەهێننەوە، کە لەژێر گوشار و پلەی گەرمی بەرزدا شکڵیان گرتووە. ڕەنگ ناوچە جیاجیاکان دیاری دەکات، بۆیە دوو مارکە پێکەوە نیشان دەدرێن لەکاتێکدا هێشتا جیاواز دەمێننەوە. بەرهەمەکان بە شێوەی کۆکراوە ڕێکخراون بۆ ئەوەی تێگەیشتن لە یەکەیەکان ئاسانتر بێت. کاونتەرێکی بار و ناوچەکانی خزمەتگوزاری لە بەشێکی هێمنتری ستاندەکەدا دانراون.

The Recognition

About the Xelata A' Design Award a Zîvîn

Colourform Primary Function: ستاندی پێشانگا xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Colourform Primary Function: ستاندی پێشانگا karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Colourform Primary Function: ستاندی پێشانگا afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of the stand refers to the Mineral Composite technology - the material from which our client's products are made of.
Mineral Composite is a combination of dolomite and flexible resin.
The Dolomites were formed about 250 million years ago as a result of the volcanic activity. Then, under the pressure and high temperature, the limestone layers turned into dolomite.
We focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product just right in front of our eyes. It’s amazing to see the power of nature.
Dimensions & Packaging: 50000 mm x 50000 mm x 5500 mm
Tags: color, form, geometry, nature, functionality, detail
Production Technology: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
The stand was embedded in the latest trends - geometric forms. Tracking and following what is currently fashionable, and even more, predicting trends is very important for our client. Marmite and Acquabella have always offered us the latest design of their products and this is how we present them at trade fairs. The geometry of shapes introduces us to a dreamlike, futuristic world. This procedure is to distract us from reality and allow us to focus on the presented product.
Design Challenge: The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella.
Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image.
Research: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
Inspiration: Architecture - Minimalist architecture, sculpture, gallery, monolith
Geometric forms, playing with colors to create different zones at the stand
Project Duration: KBIS 2022, Orlando, USA
8-10.02.2022
Operation Flow: All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
Team Members: Marzena Michalska
Lukasz Jerzmanowski
Agnieszka Skora
Image Credits: Smart Design Expo