Flourishing Grandbuy Nûvekirina Firotgeha Berzîn لەلایەن Hu Chen

دیزاینی Flourishing Grandbuy Nûvekirina Firotgeha Berzîn لەلایەن Hu Chen خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.

TuncHundurîn· 2023

Flourishing Grandbuy Nûvekirina Firotgeha Berzîn

لەلایەن Hu Chen

کڕیار: Guangzhou Grandbuy Co.,Ltd.

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Hundurîn

20,110

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #142024

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Flourishing Grandbuy Nûvekirina Firotgeha Berzîn

Nûvekirinî Flourishing Grandbuy nûvekirina firotgehek berfireh e li ser kolanek peyarêyî ya navdar li Guangzhou, Çînê. Firotgeh ji du avahiyan pêk tê ku di demên cuda de hatine avakirin, ku ev yek bû sedema nehevsengiyek fezayî û rêça kirînê ya perçebûyî. Nûvekirin eksek navendî û atriyumek sereke, pêlekanên otomatîk ên nû û asansorek geştiyariyê, û derîyekî rojhilat ê ji nû ve sêwirandî ku bi panelên alûminyûmê yên sivik hatiye pêçandin, bi şeklê kerpîçên banê herêmî hatine çêkirin û bi yekîneyên LED ên rengîn ronî dibin, pêşkêş dike. Encam du avahiyan bi rêyek zelal û gihîştî ya yekbûyî ve girêdide.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Flourishing Grandbuy Nûvekirina Firotgeha Berzîn xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Flourishing Grandbuy Nûvekirina Firotgeha Berzîn tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Flourishing Grandbuy Nûvekirina Firotgeha Berzîn pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Grandbuy is an old department store at a famous pedestrian street of Guangzhou, China. It included two buildings constructed in different time, which leads to a spatial misalignment in between. This impaired the consumers' experience and their revenues. The store was needed to be renovated.
This design reconstructs the consumers' route, connecting the buildings as a whole in both spatial and business sides. On the reopening day after the renovation, the sales reach the highest peak of the year.
قەبارە و پاکێج: Total Volume: 66300㎡
تاگەکان: Department Store Renovation, Department Store Design, Commercial Spacee Renovation, Commercial Space Design, Renovation Design, Interior Design, Interior Renovation, Consumers' Route design, Architectural Design, Facade Design
تەکنەلۆژیای بەرهەمهێنان: My design is a renovation of a whole department store, thus countless materials and construction techniques were highly involved. Therefore, due to the characters limitation, in this part, I could only and I would like to choose one of the worth-mentioned materials to explain.
At the east entrance of the department store, with side-by-side buildings nearby, we use the light weight aluminum plate with changeable color system and cast it into the tile shape of Guangzhou architecture, with illusion lighting and computer imaging RGB color LED lamp bead matrix to make the department store "jump out" within the side-by-side buildings. The materials we chose are not expensive, easy to maintain and effective. Practically speaking, we have fully taken economy, ease of use, safety and maintenance into account, it is sustainable. Aesthetically speaking, we interpreted traditional elements with modern techniques and used commercial lighting to beautify the entrance and make it become more attractive.
هەڵەنگاندنی دیزاین: Before the renovation, the connection between the old and new buildings was obstructed, the outdoor image was weak, the indoor guidance was unclear, and the passenger flow through rate was low. In the exterior space, consumers mainly entered and exited the store from the east entrance, while the south entrance with the largest plaza space on the whole pedestrian street was always less crowded because of the unattractive visual expression and the unsuitable consumers’ route. The underutilization leads to a lack of connection and convenience between the interior and exterior space, which also decreases the consumers’ infusion from the outside to inside. Besides, in the interior space, the consumers' route was separated by the two buildings, the old building with a smaller area had an independent zigzag route while the new building with a larger area had a scattered route caused by the dense column construction of the building. As a result, the connection of the whole department store was divided and misplaced by the two buildings, which was not conducive to the consumers’ route management and eventually led to the inability of guiding consumers from one building to the other.
In a word, the main challenge was: “How should we connect the old and new buildings into one, so as to better attract and guide consumer consumption?
توێژینەوە: Research Type: Department Store, Commercial Space Renovation Design
Research Objectives: This project was given to us by our client. At the beginning, our client only knew that their department store property was too old to attract new consumers, which was affecting sales. Therefore, in order to be more competitive, they needed to renovate the property. By making various on-site research, business analysis, consumers' route analysis, and aesthetic research, we finally made "upgrading the consumers' route to improve " the objectives of our entire proposal.
Methodology: On-site Research, Business Analysis, Human-centered Observation, Consumers' Route Analysis, Aesthetic Research, etc
Results: By the optimization of the consumers' route, we also improve the cultural and aesthetic visual expression of the scene and the integrality and accessibility of the space, which finally successfully helped the department store upgrade and iterate, attracting more first-tier brands and significantly increasing sales.
Impacts/Effects: After the renovation during the 2020 COVID-19 pandemic, the total sales exceeded 32.5 million RMB on the reopening day, which reach the highest peak of the whole year. And since then, this department store has become a new “must-go” place of more consumers. Economic speaking, this renovation project has boosted the sales of our client's business as well as boosted the local economy; environmental speaking, it reused the original scene to revive an old property, saving it from dereliction; socially speaking, it offers a greater place for people to relax, which enriches people's life.
ئیلهام: The renovation of a department store is a huge system that requires consideration of various aspects, but among which, the consumers' route, like the “blood vessel” of commercial spaces, plays the most essential role in the whole system. It is the inspiration and the core of our project. Following this “vessel”, we use spatial design techniques to reconstruct the consumers' route, so as to circulate consumers' flow, attract more consumers, and upgrade the brands to improve the store's revenues.
ماوەی پڕۆژە: The project was designed in March 2018, and was landed in September 2020. The project is now in use and perfectly operating.
ڕێڕەوی کارکردن: This project was designed in the following 4 steps.

Step1：Form a central axis and a core atrium to improve the holistic relationship between the new and old buildings to avoid spatial fragmentation to better circulate the in-store consumers’ route and enhance the visibility and accessibility of the shops.

Step2：Add sightseeing new elevator and escalators to strengthen the vertical accessibility of each floor to eliminate cold business areas to attract more consumers and better fulfill their needs.

Step3：Use visual design, including innovative expressions of cultural elements and commercial lighting design, at the two entrances where the consumers’ route start to highlight the presence of the Grandbuy Department Store and attract more consumers.

Step4：Optimize the first floor brands according to the new consumers route to create the most influential and comprehensive cosmetic aggregation in South China.

These steps allow the the Grandbuy department store, which consists of two buildings constructed in different time, become a whole, and become more fashionable and recognizable. The whole store was successfully ungraded and their annual sales were significantly increased.
ئەندامانی تیم: Design Director: Hu Chen
کرێدیتی وێنەکان: Image #1: Photographer IVY Photography & Production,On-site Photo of the Interior1,2021.

Image #2: Photographer IVY Photography & Production, On-site Photo of the South Entrance,2021.

Image #3 Photographer IVY Photography & Production,On-site Photo of the East Entrance,2021.

Image #4: Photographer IVY Photography & Production,
On-site Photo of the Interior2,2021.

Image #5: Photographer IVY Photography & Production,
On-site Photo of the Interior3,2021.

Video Credits: Brief Introduction Video of GRANDBUY, Guangzhou Harber Architectural Design Co., Ltd, 2022.