Vivo X80 Kampanyaya Reklamê ya Derve by Output

Vivo X80 Kampanyaya Reklamê ya Derve by Output is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

ZîvReklam· 2023

Vivo X80 Kampanyaya Reklamê ya Derve

by Output

Client: Output

Xelata A' Design Award a Zîvîn Winner in Reklam Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Kampanyaya Reklamê ya Derve

Vivo X80 kampanyayeke reklamê ya derve ye ku ji bo danasîna rêzeyek têlefonên biaqil hatiye afirandin. Li şûna ekraneke 3D ya bê berçavk ku li cihekî bilind li ser avahiyekê were danîn, ev kampanya ekraneke mezin a erdê bi kar tîne ku rasterast li ser erdê hatiye danîn, da ku temaşevan bikaribin ji nêz ve lê temaşe bikin. Naverok di heft beşan de hatiye rêzkirin û li Shenzhen û Xianê hate nîşandan. Du radar û teknolojiya girtina laşê mirovan cih û tevgera temaşevanan dişopînin, ji ber vê yekê wêne li hember temaşevanan bertek nîşan didin. Ji bo nîşandanê teknolojiya projeksiyona lazerê tê bikaranîn.

The Recognition

About the Xelata A' Design Award a Zîvîn

Vivo X80 Kampanyaya Reklamê ya Derve xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Vivo X80 Kampanyaya Reklamê ya Derve karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Vivo X80 Kampanyaya Reklamê ya Derve afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan