Haocailou Dîzayna Navxweyî ya Xwaringehê لەلایەن Sig Studio

دیزاینی Haocailou Dîzayna Navxweyî ya Xwaringehê لەلایەن Sig Studio خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.

ZîvHundurîn· 2023

Haocailou Dîzayna Navxweyî ya Xwaringehê

لەلایەن Sig Studio

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Hundurîn

18,293

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #143404

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Haocailou Dîzayna Navxweyî ya Xwaringehê

Haocailou dîzayneke navxweyî ya xwaringehê ye ku çanda Shunde pêşkêş dike. Di çanda Shunde de, Haocai tê wateya bext, şahî û rengên dewlemend. Proje gelek fanosan, rengên kevneşopî û materyalên qat bi qat bi kar tîne da ku atmosfereke zindî biafirîne. Fenîks, ku sembola bextê û nasnavekî herêmî yê Shunde ye, mijara sereke ye. Derenceyên zer, bi destikên ku wek stûnên piştgir kar dikin, ber bi bareke ve diçin ku li ser wê keştiyeke fenîksê ya du-qat heye ku şerabê jî tê de tê hilanîn. Odeyên taybet ên li qata sêyem fanosên masiyan ên kevneşopî tînin bîra mirov.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Haocailou Dîzayna Navxweyî ya Xwaringehê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Haocailou Dîzayna Navxweyî ya Xwaringehê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Haocailou Dîzayna Navxweyî ya Xwaringehê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
قەبارە و پاکێج: The project area is 542sqm.
تاگەکان: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
تەکنەلۆژیای بەرهەمهێنان: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
هەڵەنگاندنی دیزاین: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
توێژینەوە: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
ئیلهام: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
ماوەی پڕۆژە: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
ڕێڕەوی کارکردن: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
پەتێنتەکان: Copyrights belong to SIG Studio,2021.
ئەندامانی تیم: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
کرێدیتی وێنەکان: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021