It Is In Your Genes Nasnameya Dînamîk by Bianka Foldi and Robert Valoczi

It Is In Your Genes Nasnameya Dînamîk by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2023

It Is In Your Genes Nasnameya Dînamîk

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Nasnameya Dînamîk

Ev nasnameya marqeyê ji bo karûbarek genotyping hate afirandin, ku bi vê yekê pêşdaraziya nexweşiyên genetîkî yên gengaz dikare were tespît kirin. Mîna avahiya DNA, têgeha sêwiranê jî li ser pergalek kodan hate çêkirin, bi taybetî kodên Morse yên ku tîpên alfabeyê temsîl dikin. Her peyv dikare bi vî rengî were xuyang kirin, logoyek statîk veguherîne nasnameyek dînamîkî. Logo, ku navê Xerîdar e ku ji hêla kodan ve hatî nivîsandin, şeklê avahiya du-helîk a ADNyê digire. Bi vî rengî karsaziya Xerîdar hem bi têgînî û hem jî bi dîtbarî di nasnameyê de tê xuyang kirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

It Is In Your Genes Nasnameya Dînamîk xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku It Is In Your Genes Nasnameya Dînamîk tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. It Is In Your Genes Nasnameya Dînamîk pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon