Qinshihuang Cpa Pakkirina Bîrayê by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Pakkirina Bîrayê by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2023

Qinshihuang Cpa Pakkirina Bîrayê

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Pakkirina Bîrayê

Qinshihuang CPA sêwirandinek pakkirinê ye bo bîrayeke destkarî di kategoriya China Pale Ale de. Şikl û stûyê şûşeyê hêmanên taybet ên xanedaniya Qin bikar tînin, û forma wê tasek yeşimî bi nexşên ewran ji serdemên Qin û Han tîne bîra mirov. Ala li dora stûyê şûşeyê nîşan dide ku ev berhem pêşengê şêwaza China Pale Ale ye. Karaktereke navendî ya bi xeta mohrê, ku fonta yekgirtî ya xanedaniya Qin bû, xuyangek kevneşopî û klasîk dide sêwiranê. Sêwiran wekî şûşeyeke camî ya 315 ml û qutîyeke aluminyûmê ya 550 ml hatiye çêkirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Qinshihuang Cpa Pakkirina Bîrayê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Qinshihuang Cpa Pakkirina Bîrayê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Qinshihuang Cpa Pakkirina Bîrayê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao