Mission Sleep Fitness Kampanyaya Recap by Jisoo Sim

Mission Sleep Fitness Kampanyaya Recap by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

TuncReklam· 2023

Mission Sleep Fitness Kampanyaya Recap

by Jisoo Sim

Client: Eight Sleep

Xelata A' Design Award a Tuncîn Winner in Reklam Category

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Verified Award Winner

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Colors

The Design

About Mission Sleep Fitness Kampanyaya Recap

Eight Sleep Sala xwe ya 2022-an li Sleep dest pê kir: Mission Sleep Fitness. Ev eight Sleep e ku li ser kampanyayek nûvekirina salane ye ku endam dikarin hemî daneyên xewê yên sala 2022-an di sêwirana galaktîkî de bibînin. Endamên wan daneyên xwe wekî çîrokek di sepanê de nîşan dabûn, û vebijarkên wan hebûn ku avatarên bêhempa yên ku wan wergirtine li gorî hemî pîvanên tenduristî û xewê parve bikin. Zehmetiya sereke ya ku sêwiraner pê re rû bi rû mane ev bû ku daneyên xew û tenduristiyê bi rengek xweş û bikêrhatî bihêlin dema ku ji zanistê re rast bimînin û zimanek sade be ku têra her xerîb fêm bike.

The Recognition

About the Xelata A' Design Award a Tuncîn

Mission Sleep Fitness Kampanyaya Recap xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Mission Sleep Fitness Kampanyaya Recap tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Mission Sleep Fitness Kampanyaya Recap pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado