Chaos Pogo Karakterê Markeyê لەلایەن Xudong Zhang and Hao Tan

دیزاینی Chaos Pogo Karakterê Markeyê لەلایەن Xudong Zhang and Hao Tan خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

HesinReklam· 2023

Chaos Pogo Karakterê Markeyê

لەلایەن Xudong Zhang and Hao Tan

کڕیار: Chaos Pogo

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Reklam

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #147863

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Chaos Pogo Karakterê Markeyê

Wow karakterek marke ye ku ji bo Chaos Pogo hatiye çêkirin, markeyeke pubê ya vekirî ku bala xwe dide ser ciwanan. Ev karakter li ser bingeha gurçikê hingiv (honey badger) hatiye avakirin, ajalek ku wek sembola coş, ciwanî û wêrekiyê tê dîtin. Serek qehareyî bi porê spî, çengên tûj û dûvek cihêreng vî karakterî hêsan dikin ku were nasîn. Çavên tund bi çavikên sor-gulî dubarekirinek nihêniyê lê zêde dikin. Xuyabûna wêrek çand û taybetmendiya markeyê nîşan dide. Sembolên ku ji vî karakterî hatine wergirtin, li ser hilberên markeyê jî têne bikaranîn, ku ev yek girêdana di navbera xerîdaran û markeyê de xurttir dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Chaos Pogo Karakterê Markeyê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Chaos Pogo Karakterê Markeyê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Chaos Pogo Karakterê Markeyê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
تاگەکان: Pub IP, Brand Image, Mascot, WOW, Youth
تەکنەلۆژیای بەرهەمهێنان: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
هەڵەنگاندنی دیزاین: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
توێژینەوە: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
ئیلهام: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
ماوەی پڕۆژە: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
ڕێڕەوی کارکردن: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
ئەندامانی تیم: Xudong Zhang and Hao Tan