Ggaedok Brandkirdina Pêvekên Xwendinê by Miraen Design Team

Ggaedok Brandkirdina Pêvekên Xwendinê by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Perwerdehî, Alîkariya Hînkirinê û Naveroka Rahênanê Competition Category.

ZîvPerwerdehî· 2023

Ggaedok Brandkirdina Pêvekên Xwendinê

by Miraen Design Team

Client: Mirae-N

Xelata A' Design Award a Zîvîn Winner in Perwerdehî Category

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Verified Award Winner

Verify Award Status for #148327

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ggaedok Brandkirdina Pêvekên Xwendinê

Ggaedok nasnameyeke brandê ye ji bo rêzeyek pêvekên xwendina zimanê Koreyî. Navê Ggaedok kurtenavê gotina Koreyî Ggaewooja Dokhaeryuk e, ku behsa şiyarkirina baweriya bi xwe û têgihîştina xwendinê dike. Logo navê brandê bi nîşaneyên jêgirtinê re dike yek, ku ji ber şêweyê wan ê ku dişibe konsonant û vokalên Koreyî hatine hilbijartin. Folyoyên rengîn ên bi rengên Pantone yên hilbijartî beşên nîşaneyên jêgirtinê ronî dikin, û pêçana matt xuyabûna wan zêde dike. Karakterên ku di pirtûka peyvan û pirtûka têgihîştina xwendinê de hatine çapkirin ji bo xwendekaran balkêşiyê zêde dikin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Ggaedok Brandkirdina Pêvekên Xwendinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Ggaedok Brandkirdina Pêvekên Xwendinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Ggaedok Brandkirdina Pêvekên Xwendinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensions & Packaging: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tags: Education, Print, Design, Branding
Production Technology: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Design Challenge: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Research: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiration: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Project Duration: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Operation Flow: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works