دیزاینی Douyin Bernameya Sermaseyê لەلایەن Douyin Experience Design Center خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Navber, Danûstendin û Ezmûna Bikarhêner.
ZîvNavber· 2023
Douyin Bernameya Sermaseyê
لەلایەن Douyin Experience Design Center
کڕیار: Douyin Group
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Navber
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #149651دیزاینەکە
دەربارەی Douyin Bernameya Sermaseyê
Douyin PC bernameyeke sermaseyê û navrûyeke webê ye ji bo temaşekirina naveroka vîdyoyî li ser komputerên kesane. Douyin PC ji bo temaşekirina li ser ekranên mezin di rewşên malê, dema vala û derveyî karî de hatiye sêwirandin. Navîgasyona aliyê çepê kanalên stûnî pêşkêş dike, û rûpela pêşniyarkirî bi awayekî xweber vedibe. Bikarhêner dikarin bi gerandina mişkê vîdyoyan biguherînin û bi bişkokên kurteriyan naverokê biecibînin û tomar bikin. Kirîn di dema lêdana vîdyoyê de û diyaridayîn di weşanên zindî de jî têne piştgirîkirin. Sêwirana xweguncaw li gorî mezinahiya ekranên MacOS û Windows e.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
Douyin Bernameya Sermaseyê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Douyin Bernameya Sermaseyê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Douyin Bernameya Sermaseyê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- قەبارە و پاکێج
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- تاگەکان
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
- تەکنەلۆژیای بەرهەمهێنان
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- هەڵەنگاندنی دیزاین
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- توێژینەوە
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis. - ئیلهام
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- ماوەی پڕۆژە
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- ڕێڕەوی کارکردن
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- ئەندامانی تیم
- Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren - کرێدیتی وێنەکان
- Pictures and videos are from the free resource website： http://pixabay.com/zh/
سپۆنسەرکراو
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بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
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