Pepsi Black x Digital Shanghai FW Pakkirdinî Vexwarinê by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Pakkirdinî Vexwarinê by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Hesinîn in Dîzayna Hejmara Sînorkirî û Taybet Competition Category.

HesinHejmara Sînorkirî· 2023

Pepsi Black x Digital Shanghai FW Pakkirdinî Vexwarinê

by PepsiCo Design and Innovation

Xelata A' Design Award a Hesinîn Winner in Hejmara Sînorkirî Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Pakkirdinî Vexwarinê

Pepsi Black x Digital Shanghai FW pakkirdineke sînordar a vexwarinê ye ku bo Hefteya Modayê ya Shanghai hatiye afirandin. Pakkirdin mijara bûyerê Originate New Nature (Xwezaya Nû Peyda Bike) nîşan dide. Zengilek pirreng dora logoya Pepsi digire, û wêne di alîyekî yekane de tê dirêjkirin da ku dirêjbûna dem û mekanê were xuyang kirin. Blokên reng ên hilweşandî yên pembe û kesk li ser zemîneke reş hatine bicihkirin da ku dîmenek wêrek û pirçîneyî peyda bibe. Wêneyên dirêjkirî yên li ser hev, bandoreke glîça dîjîtal çêdikin ku tevlihevbûna cîhana virtual û ya rastîn îfade dike.

The Recognition

About the Xelata A' Design Award a Hesinîn

Pepsi Black x Digital Shanghai FW Pakkirdinî Vexwarinê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Pepsi Black x Digital Shanghai FW Pakkirdinî Vexwarinê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Pepsi Black x Digital Shanghai FW Pakkirdinî Vexwarinê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release