Gatorade Fuel Rover Erebeya Hilanîna Şûşeyan by PepsiCo Design and Innovation

Gatorade Fuel Rover Erebeya Hilanîna Şûşeyan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

TuncReklam· 2023

Gatorade Fuel Rover Erebeya Hilanîna Şûşeyan

by PepsiCo Design and Innovation

Xelata A' Design Award a Tuncîn Winner in Reklam Category

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Verified Award Winner

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The Design

About Gatorade Fuel Rover Erebeya Hilanîna Şûşeyan

Gatorade Fuel Rover pergalek gerok e ji bo hilanîna şûşeyan ku ji bo karmendên tîmên werzişî hatiye çêkirin. Fuel Rover hejmareke mezin ji şûşeyên lîstikvanan li dora zeviyê hildigire û bar dike. Sindoqeke hilanînê ya li binê wê dikare şûşedaneke zêde, sar, malzeme an jî çopê berhevkirî têde bihewîne. Panelek karûbarî ya li paş sê tûrikên hilanînê hildigire ku ji bo malzemeyên perwerdehiyê an jî pisporên xwarinê bi qeytan têne girêdan. Ev sêwiran karmendan ji hilgirtina tiştan bi laşê xwe azad dike û tevgerê li kêleka zeviyê hêsantir dike. Fuel Rover sêwireke berê ya hilanîna şûşeyan nûjen dike.

The Recognition

About the Xelata A' Design Award a Tuncîn

Gatorade Fuel Rover Erebeya Hilanîna Şûşeyan xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Gatorade Fuel Rover Erebeya Hilanîna Şûşeyan tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Gatorade Fuel Rover Erebeya Hilanîna Şûşeyan pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release