Geneo Erka Sereke: Dîzaynî Şoورûمê by Belina Zhang

Geneo Erka Sereke: Dîzaynî Şoورûمê by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

TuncHundurîn· 2023

Geneo Erka Sereke: Dîzaynî Şoورûمê

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

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Verified Award Winner

Verify Award Status for #151218

View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Erka Sereke: Dîzaynî Şoورûمê

Deqê Kitêbê: Geneo şoروومێکە ku بۆ برەندێکی چاودێری پێست دیزاین کراوە کە تەکنەلۆژیا لەگەڵ پێکهاتە سروشتییەکان تێکەڵ دەکات. ئەم شوێنە بە قەبارەی 280 مەتر چوارگۆشە، ئاو، ڕووەک و ئۆکسجین وەک بابەتە سەرەکییەکانی بەکاردەهێنێت. ناوچەی چوونەژوورەوە دیمەنێکی ڕووناکی ئاوی ڕۆیشتوو، دیوارێکی هەڵکەوتنی بۆن (بەبل وۆڵ)، دیوارێکی وێنەی کەسایەتی و سینەمایەکی 5D لەخۆدەگرێت. دیواری بەبل دەتوانرێت بسوڕێتەوە، و ڕووناکی جیاوازییەکان لە ناو ڕووەکەکان دەردەخات. لە ناوچەی ڤیدیۆ، ڕووناکی سەرووی خانوو و سیستەمی بۆنخۆشکردنەوە لەگەڵ ناوەڕۆکی فیلمەکە دەگۆڕدرێت. سیمانی دەستکرد و تیرازۆ ڕواڵەتێکی سروشتی و سەرەتایی دەبەخشن، لە کاتێکدا هەموو گۆشەکانی دیوار بە دەست خڕ کراون و پارچەکراون.

The Recognition

About the Xelata A' Design Award a Tuncîn

Geneo Erka Sereke: Dîzaynî Şoورûمê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Geneo Erka Sereke: Dîzaynî Şoورûمê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Geneo Erka Sereke: Dîzaynî Şoورûمê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.