Blink App کەمپەینی وێنە لەلایەن Bloom GmbH Nuernberg

دیزاینی Blink App کەمپەینی وێنە لەلایەن Bloom GmbH Nuernberg خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

HesinReklam· 2024

Blink App کەمپەینی وێنە

لەلایەن Bloom GmbH Nuernberg

کڕیار: andavis GmbH

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Reklam

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #152995

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Blink App کەمپەینی وێنە

سوپاس بۆ ئەپی نوێگەرانەی Blink، پاککەرەوەکانی بیناکان پرۆسەکانیان لە ژێر کۆنترۆڵدایە و هەموویان لە کاتی ڕاستەوخۆدا. لەم کەمپەینی وێنەیەدا، ئەم بەهێزکردنە بە شێوەیەکی ڕوون لە ڕێگەی گۆڕینی بەکارهێنەران بۆ پاڵەوانی سەرجەم یان کاراکتەری کردار پیشان دەدرێت، کە لەگەڵ کەلوپەلی پاککردنەوەی تایبەتدا چەکدار کراون. نامە میم-ئیلهامگیرەکە "ئەو کاتەی کە..." دەستێکی گاڵتەجاڕی زیاد دەکات بۆ بابەتەکان. ئەم وێناکردنە دڵێرانەیە جیاوازییەکی سەرنجڕاکێش لە پیشەسازی پاککردنەوەی پارێزراوی ئاساییدا دروست دەکات و سەرنجی بۆ لای بەرهەمەکە ڕادەکێشێت.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Blink App کەمپەینی وێنە xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Blink App کەمپەینی وێنە afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Blink App کەمپەینی وێنە ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
قەبارە و پاکێج: Striking image campaign in the relevant trade publications of the cleaning industry.
تاگەکان: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
تەکنەلۆژیای بەرهەمهێنان: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
هەڵەنگاندنی دیزاین: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
توێژینەوە: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
ئیلهام: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
ماوەی پڕۆژە: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
ئەندامانی تیم: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer