Loading Şanogeha Zêran by Zhe Huang is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2024

Loading Şanogeha Zêran

by Zhe Huang

Client: Fujian Zhengnan Construction Engineering design Co., LTD

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Loading Şanogeha Zêran

Loading şanogeheke zêran e ku li Fuzhou ya Çînê ye. Cih 5.5 metre bilind e û avahiya wê bi rêya formên geometrîk ên bilindkirî û nizmkirî ji nû ve hatiye rêkxistin. Şêweyên bazneyî û çargoşeyî deverên pêşandan û xizmetê ji hev vediqetînin, di heman demê de xetên kevanî di hundir de diherikin. Piraniya materyalan ji projeyên hilweşandî ji nû ve tên bikaranîn, ku ev yek bermayiyan kêm dike û lêçûnê dadixe. Kerpîçên camî ronahiyeke nerasterast û rûyeke dîwar a nerêkûpêk çêdikin, ji ber vê yekê avahî dişibe qutiyeke diyariyê ya ji ronahiyê. Armanc ew bû ku modela kevneşopî ya şanogeha zêran bi cihekî rihet û vekirî bê guhertin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Loading Şanogeha Zêran xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Loading Şanogeha Zêran karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Loading Şanogeha Zêran afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers.
Light is the natural art in the space.
Dimensions & Packaging: This project does not use too special materials, many of them are converted from waste materials.
Tags: Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space
Production Technology: Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves.
What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block.
Design Challenge: The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.
Research: I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.
Inspiration: This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.
Project Duration: The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China
Operation Flow: This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.
Image Credits: Photographer Zhou Yuedong 2021.