Fluffy Bread Nivînî Ajelan by Kama Muta is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Lênêrîna Heywanan, Pêlîstok, Pêdivî û Hilberên Ajelan Competition Category.

ZîvLênêrîna Heywanan· 2024

Fluffy Bread Nivînî Ajelan

by Kama Muta

Client: Kama Muta

Xelata A' Design Award a Zîvîn Winner in Lênêrîna Heywanan Category

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Verified Award Winner

Verify Award Status for #153660

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluffy Bread Nivînî Ajelan

Fluffy Bread nivînêkî ajelانە کە بۆ حەسانەوە، یاری و خەوی ئاژەڵە ماڵییەکان دیزاین کراوە. شێوە نەرم و خڕەکەی نانی تازە برژاوی وەبیر دەهێنێتەوە. نوێنەکە وەک قەنەفەیەکی بچووک شێوەی پێدراوە بە شێوازێکی مینیمالیست و شیک، بۆیە بەرهەمەکە لەگەڵ دیکۆری ناوماڵی جۆراوجۆردا دەگونجێت. فۆمی مێمۆری کە بۆ بەکارهێنانی مرۆڤ دروستکراوە پشتگیری دەکات و دوای بەکارهێنانی درێژخایەن بەرگری لە شۆڕبوونەوە دەکات. قوماشی قەدیفەی پێکهاتەدار نەرمە و بەرگری لە فەرسوودەبوون و خواردنەوە دەکات. بنکەکە لە داری بەن (ئاش)ی سپی دووبارە پێکهێنراو دروستکراوە کە بە دەستی وەستایان لوس کراوە. ئامانجی دیزاینەکە بەهێزکردنی پەیوەندی نێوان مرۆڤ و ئاژەڵە ماڵییەکانە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Fluffy Bread Nivînî Ajelan xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Fluffy Bread Nivînî Ajelan karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Fluffy Bread Nivînî Ajelan afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Dimensions & Packaging: product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
Tags: pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology: The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge: The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Research: In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration: Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Duration: The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow: The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Team Members: Chen Liang