Azur Millesime Pakêtkirina Şerabê by Ximena Ureta

Azur Millesime Pakêtkirina Şerabê by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2024

Azur Millesime Pakêtkirina Şerabê

by Ximena Ureta

Client: Spumante Limarí

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Azur Millesime Pakêtkirina Şerabê

Azur Millesime dîzaynek pakêtkirinê ye ji bo şerabeke biriqok (sparkling) ku li Geliyê Limari li Çîlê tê hilberandin. Dîzayn jineke ku bi gerdûnê re direqise şîrove dike, ku heyv û roj di destên xwe de digire. Şûşeya camî ber bi aliyekî ve dizivire, di heman demê de du xetên kêlekî yên ku nûnertiya milên reqasê dikin ber bi aliyê berevajî ve dizivirin. Motorek di hundirê bingehê de vê tevgerê çêdike, û bingeh di heman demê de wek platformeke pêşandanê ji bo berhemê jî kar dike. Ji jor ve tê dîtin, rojek xuya dibe ku bi nîşana markayê li navenda xwe dizivire. Rengên reş, zîv û zêr behsa asîmanê şevê yê zelal ê geliyê dikin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Azur Millesime Pakêtkirina Şerabê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Azur Millesime Pakêtkirina Şerabê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Azur Millesime Pakêtkirina Şerabê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Azur, Millesime, is a Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. She carries the moon and the sun while rotating.
The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction.
The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center.
The motion is performed through a motor that is located inside the base where the bottle is placed, which also serves as a display of the product.
Dimensions & Packaging: The glass bottle has a height of 30.4 cm.
The production of the Capo relies on sand casting injection in brass. It has a rhodium surface finish to give it a silver-gray color and a polished appearance.
The muzzle is made of polished brass with rhodium-plated applications.
The necklet’s neck is molded using the wax casting technique and polished to achieve a shiny surface finish.
The base section is made of black chrome-plated brass. The arms are made of black powder-coated aluminum.
Tags: Wine label, Sparkling wine, Millesime, design, label, diseño chileno, Ximena Ureta, Chilean wine, diseño, etiquetas de vino, Chilean designer, AZUR, espumante.
Production Technology: Glass Bottle: Estal Custom SP Italia 750ml
Label Material: Avery Dennison Fasson Cotton Black Plus
Transfer Foils: Kurz Luxor 425, Luxor 429, Alufin Matt 152
Closure Stopper: Amorim Top Series
Print Methods: Digital Printing, Flexo Printing, Hot Stamping,
Embossing, Semi Gloss Varnish and Gloss Varnish
Decorative Accessories: Signet (Metallic)
Motor: Zone Creations
Intelligent Label: Avery Dennison NFC tag
Print Partner: CCL Label, Chile
Box: Ramko Ltda.
Design Challenge: The creative challenge was to design an ultra premium packaging for Azur, a sparkling wine from Spumante Limari, Chile, that during 2023 was distinguished as the best sparkling wine of Chile. The design was part of Make a Mark 2023, luxury category. The Limari Valley has one of the clearest skies in the world and it is well known for its observatories. Hence, the sky of Limari has been the inspiration for this project.
The transparencies of the bottle and the sparkling wine allow the light to seemingly dance following the sky rhythm. Through this elegant and inspiring packaging we pay tribute to the Limari skies and the exceptional natural conditions that give origin to this top of the line sparkling wine.
Research: This Sparkling Wine bottle features an innovation in its top closure with a double muzzle. The external one was specially designed. Between both muzzles, there is a round metallic cap and the traditional sparkling wine cork.
The conical and oval-shaped box is inspired by the Earth's rotational movement, and the exterior graphics depict sun rays. It also includes a perforation at the top to reveal the Spumante Limari isotope. Its closure consists of two lateral metal clasps that can be turned to achieve a 100% secure seal.
Inspiration: Spumante Limari is a winery exclusively dedicated to the elaboration of sparkling wines under an accurate interpretation of the Methode Champenoise.
The Limari Valley, is located in the 4th Region of Chile.
It has one of the most transparent skies over the planet, a unique characteristic for the observation of the universe. Its extraordinary clarity and low level of cloud cover make it a world reserve concerning stars. From this point you may watch the different constellations of the southern hemisphere, the moon and the planets. Considering the value of the sky as a natural heritage.
Azur, Millesime, represents a woman dancing with the universe. In her hands she carries the moon and the sun which also rotate along with her in her rotation movement, like the earth.
The color black has been used in this packaging to symbolize the darkness of the night and the silver and gold applications capture the importance of the moon and the sun in the Limari Valley.
Evoking a music box, music especially composed for this project, accompanies the movements of the bottle.
Project Duration: Azur Millesime shall be exhibited on October 3, 2023, at Make a Mark Gallery in Monaco.
Operation Flow: This packaging was created for Make a Mark 2023 and will be commercially released once its aging is complete.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Music: Regina Crisosto
Renders: Juan Pablo Dominguez
Image #1, #2, #3, #4, #5 Juan Pablo Dominguez.
Video: Juan Pablo Dominguez.