Freeway Loud ئەنیمەیشنی سێ ڕەهەندی بەرهەم by Mateus Morgan

Freeway Loud ئەنیمەیشنی سێ ڕەهەندی بەرهەم by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Fîlm, Vîdyo û Anîmasyonê Competition Category.

ZîvFîlm· 2024

Freeway Loud ئەنیمەیشنی سێ ڕەهەندی بەرهەم

by Mateus Morgan

Client: Morgan Studio

Xelata A' Design Award a Zîvîn Winner in Fîlm Category

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Verified Award Winner

Verify Award Status for #156123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeway Loud ئەنیمەیشنی سێ ڕەهەندی بەرهەم

Freeway Loud ئەنیمەیشنێکی سێ ڕەهەندی بەرهەمە کە بۆ براندێکی پێڵاو دروستکراوە. ئەم ئەنیمەیشنە پێڵاوێک لەناو ژینگە پیشەسازییەکاندا پیشان دەدات، کە تێیدا مەکینەکان وا دەردەکەون گیان بە بەرهەمەکە ببەخشن. پێڵاوەکە بە تەکنیکەکانی ڕووکاری ڕەق (hard surface) لە بەرنامەی 3ds Max مۆدێل کراوە، بە بەکارهێنانی وێنەکان وەک سەرچاوە. تێکسچەرەکان لە وێنەی چەرم و فڵچە دیجیتاڵییەکان دروستکراون، و دیمەنەکان بە Vray بە ڕووناکی 1920 بە 1080 پیکسڵ ڕێندەر کراون. ئەم ئەنیمەیشنە بۆ بەکارهێنانی ئۆنلاین دروستکراوە، و ئامانجەکەی ڕاکێشانی سەرنجە تەنها لە ڕێگەی وێنەکانەوە، بەبێ دەقی ڕوونکەرەوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Freeway Loud ئەنیمەیشنی سێ ڕەهەندی بەرهەم xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Freeway Loud ئەنیمەیشنی سێ ڕەهەندی بەرهەم karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Freeway Loud ئەنیمەیشنی سێ ڕەهەندی بەرهەم afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca