Lighting Tunnel Şaneya Pêşangehê by Nargiza Usmanova

Lighting Tunnel Şaneya Pêşangehê by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Hesinîn in Dîzayna Mîmarî, Hundurîn û Pêşangeha Bazirganiyê Competition Category.

HesinPêşangeha Bazirganiyê· 2024

Lighting Tunnel Şaneya Pêşangehê

by Nargiza Usmanova

Client: GVA Lighting

Xelata A' Design Award a Hesinîn Winner in Pêşangeha Bazirganiyê Category

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Colors

The Design

About Lighting Tunnel Şaneya Pêşangehê

Tunela Ronahiyê şaneyeke pêşangehê ye ku ji bo pargîdaniya ronahiyê GVA Lighting hatiye çêkirin. Dîwarên zîk-zak tunelek mîmarî pêk tînin, û amûrên ronahiyê li kêleka wan hatine sazkirin. Kompozîsyoneke kesk a navendî bi ronahiya LED a nerm hatiye xemilandin, û dîwarên spî yên xwar bi çend pergalên ronahiyê hatine berçav kirin. Avahî ji dar û metal pêk tê, bi panelên MDF, daxaza vînîlê û erdek ronahîdar. Şane 8500 bi 3500 bi 3000 mîlîmetreyan e. Rengên fireh ên ku ji amûran derdikevin, dibin sedem ku şane di pêşangehê de bi awayekî cuda derkeve pêş.

The Recognition

About the Xelata A' Design Award a Hesinîn

Lighting Tunnel Şaneya Pêşangehê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Lighting Tunnel Şaneya Pêşangehê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Lighting Tunnel Şaneya Pêşangehê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting