Lax براندینگ by Jonathan Ramirez and Juliana Betancur

Lax براندینگ by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2024

Lax براندینگ

by Jonathan Ramirez and Juliana Betancur

Client: Written and Drawn Studio

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

14,784

Verified Award Winner

Verify Award Status for #158898

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lax براندینگ

کڕیارەکە داوای دروستکردنی لۆگۆیەکی کرد بۆ کۆمپانیایەکی کۆکردنەوەی داتا و پەیامرسانی CRM، بە ئامانجی دروستکردنی هەستێکی دیجیتاڵ و مۆدێرن. ناوی Lax لە ChiLax یان ReLax وەرگیراوە و هەستێکی ئارامی بە بەکارهێنەران دەگەیەنێت. بۆ زیادکردنی جیاوازی، هێمای دڵێکی تێدا بەکارهێنا کە نوێنەرایەتی لە خەمخۆری کڕیار دەکات، ئەو خاڵەی کە زۆرجار لە بزنسە ئۆتۆماتیکییەکانی CRM پشتگوێ خراوە. پیکسەڵەکان یەکخرانەوە بۆ دەربڕینی گرنگی داتا و دیجیتاڵیکردن. بەم شێوەیە، توخمە سەرەکییەکانی یەکخست: دڵێک بۆ خۆشەویستی کڕیار، پیکسەڵ بۆ داتا، و X بۆ ئارامی.

The Recognition

About the Xelata A' Design Award a Tuncîn

Lax براندینگ xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Lax براندینگ tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Lax براندینگ pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Craft something distinctive that articulates the technology, costumer care and digitalization
Research: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Project Duration: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Operation Flow: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Team Members: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Image Credits: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango