Satine Fresh Milk Pakêtkirina Şîr by Pesign

Satine Fresh Milk Pakêtkirina Şîr by Pesign is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2024

Satine Fresh Milk Pakêtkirina Şîr

by Pesign

Client: Yili Group

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

14,516

Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Pakêtkirina Şîr

Satine Fresh Milk pakêtkirinek bi hejmarek sînordar e ku ji bo berhemek şîrê taze hatiye sêwirandin. Konteynir bi şeklê qutiyeke şîr hatiye çêkirin û ji plastîka PE ya hilweşiyayî hatiye çêkirin. Forma grafîkî li ser bingeha serê ejderhayekê ye ku bi ewrên xêrxwazî û gulan hatiye dorpêçkirin, ku ev jî sembolên kevneşopî yên Sala Nû ne. Prosesek bihûrandinê ku ji hunera pencereyên kevneşopî îlham girtiye, nexşeya nazik diafirîne. Piştî ku şîr tê vexwarin, pakêt dikare ji aliyê zarokan ve wekî tûrikek bextewariyê ji bo şekir, wekî ronahiyek şevê an jî wekî fanûsek cejnê were bikaranîn. Vebijarkên ji nû ve bikaranînê, dûmahiya pakêtkirina cejnî zêde dikin û asteng kêm dikin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Satine Fresh Milk Pakêtkirina Şîr xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Satine Fresh Milk Pakêtkirina Şîr tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Satine Fresh Milk Pakêtkirina Şîr pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua