دیزاینی The Imperial Patek Philippe کەمپەینی مارکێتینگ لەلایەن Phillips خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.
ZîvReklam· 2024
The Imperial Patek Philippe کەمپەینی مارکێتینگ
لەلایەن Phillips
کڕیار: Phillips
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Reklam
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #160427دیزاینەکە
دەربارەی The Imperial Patek Philippe کەمپەینی مارکێتینگ
کەمپەینێکی موڵتیمیدیای جیهانی لەلایەن فیلیپس لەگەڵ باکس و ڕووسۆ بۆ هاندانی فرۆشتنی کاتژمێرێکی دەگمەنی پاتێک فیلیپ، کە جاران موڵکی ئایسین گیۆرۆ پویی بووە، کە لە سەرانسەری جیهاندا بە ئیمپراتۆری کۆتایی ناسراوە، لەخۆدەگرێت دیزاینی لۆگۆ، تریلەری سینەمایی، ڤیدیۆی دۆکیومێنتاری مێژوویی، کاتالۆگ، و تووری پێشانگا بە وەستانەکان لە نیویۆرک، لەندەن، تایپێی، سنگاپور و هۆنگ کۆنگ؛ بۆ زیندووکردنەوەی مێژوو و ڕەچەڵەکی ناوازەی کاتژمێرەکە.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
The Imperial Patek Philippe کەمپەینی مارکێتینگ xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku The Imperial Patek Philippe کەمپەینی مارکێتینگ karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. The Imperial Patek Philippe کەمپەینی مارکێتینگ afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
- قەبارە و پاکێج
- As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
- تاگەکان
- Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
- تەکنەلۆژیای بەرهەمهێنان
- The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
- هەڵەنگاندنی دیزاین
- The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found. - توێژینەوە
- The documentary film was the result of years of research including the authentication of the watch involving experts.
- ئیلهام
- The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
- ماوەی پڕۆژە
- The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
- ڕێڕەوی کارکردن
- The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
- پەتێنتەکان
- Watch display case by Lekoni
- ئەندامانی تیم
- CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin - کرێدیتی وێنەکان
- Phillips
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
دیزاینی خەڵاتگرتووی زیاتر لە هەمان بەش بگەڕێ، بە پێی شایستەیی هەڵبژێردراون.
