Wen Shan Hai Dîzayna Navxweyî ya Navenda Ezmûnê by Xiang Wang

Wen Shan Hai Dîzayna Navxweyî ya Navenda Ezmûnê by Xiang Wang is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Platîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

PlatînHundurîn· 2025

Wen Shan Hai Dîzayna Navxweyî ya Navenda Ezmûnê

by Xiang Wang

Client: Tang Design

Xelata A' Design Award a Platîn Winner in Hundurîn Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Shan Hai Dîzayna Navxweyî ya Navenda Ezmûnê

Wen Shan Hai navendeke ezmûna markayê ye bo araqa Moutai, ku li Chongqing a Çînê ye. Dîzayna navxweyî tamkirin, ziyafetên taybet û civînên klubê piştgirî dike. Sêwiraneke bi şêwaza hewşê atriyumeke çargoşe dixe navendê, ku bi korîdorên ku ber bi odeyên taybet ên bi mijar ve dibin, hatiye dorpêçkirin. Dolabên pêşandanê û qadên tamkirinê li ser rêyeke xwar û vîç di nav hola sereke re derbas dibin. Rûyên bronz, dolabên ji metal û camê û banekî neynikî paleta materyalan diyar dikin. Ev dîzayn mîmariya kevneşopî ya Rojhilatê bi çarçoveyeke modern ve girê dide.

The Recognition

About the Xelata A' Design Award a Platîn

Wen Shan Hai Dîzayna Navxweyî ya Navenda Ezmûnê xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. Wen Shan Hai Dîzayna Navxweyî ya Navenda Ezmûnê bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. Wen Shan Hai Dîzayna Navxweyî ya Navenda Ezmûnê berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
Dimensions & Packaging: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
Tags: Moutai, Experience Center, Display, Interior Deisign, Tang Design
Production Technology: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
Design Challenge: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
Research: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
Inspiration: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
Project Duration: The project was designed and completed in August, 2024 in Chongqing, China.
Operation Flow: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
Team Members: Chief designer: Xiang Wang
Image Credits: HANMOVISION