New Fashion of Chinese Elements Poster by Chen Gang

New Fashion of Chinese Elements Poster by Chen Gang is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Mîrateya Çandî û Pîşesaziya Çandê Competition Category.

TuncMîrateya Çandî· 2025

New Fashion of Chinese Elements Poster

by Chen Gang

Client: Hangzhou Arts and Crafts Museum

Xelata A' Design Award a Tuncîn Winner in Mîrateya Çandî Category

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Verified Award Winner

Verify Award Status for #167204

View at A' Design Award Press Release Award Badge

Colors

The Design

About New Fashion of Chinese Elements Poster

Modeya Nû ya Hêmanên Çînî rêzeyek posteran e ku li ser bingeha huner û çandiniya kevneşopî ya Çînî hatiye avakirin. Sêwiran motîfan ji cil û berg, hevrîşim û keramîkê derdixe, paşê wan hilweşîne û veguherîne wêneyên nûjen. Motîfên kevneşopî wateyên xêrxwaz û xweşbîn hildigirin û daxwazên jiyanek çêtir diyar dikin. Amûrên sêwirana dîjîtal têne bikaranîn da ku motîf ji bo temaşevanên hemdem ji nû ve werin xêzkirin. Her poster mezinahiya 700 bi 1000 mîlîmetreyan e. Armanc ew e ku mîrateya çandî xuya bimîne û motîfên hunerî yên kevneşopî bibin beşek ji jiyana nûjen.

The Recognition

About the Xelata A' Design Award a Tuncîn

New Fashion of Chinese Elements Poster xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku New Fashion of Chinese Elements Poster tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. New Fashion of Chinese Elements Poster pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Dimensions & Packaging: 700mm*1000mm
Tags: Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Production Technology: This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Design Challenge: The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Research: This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiration: The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Project Duration: The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Operation Flow: This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Patents: Hangzhou Arts and Crafts Museum, 2024
Image Credits: Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang