Threegun دیزاینی پاکەتکردن by E2W Studio

Threegun دیزاینی پاکەتکردن by E2W Studio is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2025

Threegun دیزاینی پاکەتکردن

by E2W Studio

Client: E2W Studio

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

11,154

Verified Award Winner

Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun دیزاینی پاکەتکردن

لە کاتی دامەزراندنەوە، Threegun بەردەوام ڕەنگی سووری بەکارهێناوە، کە ڕەنگێکە کە ڕەگی قووڵی لە نەریتی چینیدا هەیە، وەک توخمێکی سەرەکی ناسنامەی بینراوی خۆی. ڕەنگی سوور بە یەکێک لە سامانە گرنگەکان دادەنرێت کە دەبێت لەناو سیستەمی بینراوی براندەکەدا ڕاگیرێت. بەکارهێنانی سیستەماتیکی سیستەمی گرید لە پاکەتکردندا دیزاینەکە یەکدەخات. سەبارەت بە پاشبنەمای پاکەتەکە، دیزاینەر بە شێوەیەکی مۆدێرن پیتی Three ی تێکەڵ بە دیزاینی نەخشەکە کردووە. ئەم نەخشە بووەتە سامانێکی بینراوی سەرەکی بۆ Threegun، و بەردەوامە لە گێڕانی ڕۆڵێکی بەرچاو لە دیزاینە بینراوەکانی دواتریاندا.

The Recognition

About the Xelata A' Design Award a Tuncîn

Threegun دیزاینی پاکەتکردن xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Threegun دیزاینی پاکەتکردن tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Threegun دیزاینی پاکەتکردن pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop