Miniso Land فرۆشگە by Xiang Li is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zêrîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZêrHundurîn· 2025

Miniso Land فرۆشگە

by Xiang Li

Xelata A' Design Award a Zêrîn Winner in Hundurîn Category

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Verified Award Winner

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Colors

The Design

About Miniso Land فرۆشگە

لە ناو بۆشاییە سێ نهۆمەکەی Miniso Land دا، شەش ناوچەی سەرەکی و زیاتر لە حەفتا جۆری بەرهەمی هاوبراندی هەیە لە جیهانە جیاوازەکانی IP. دیزاینەر تێکەڵبوونێکی جۆراوجۆری پۆلەکان و کارایی بەکارهێنانی بۆشایی بەدەستدەهێنێت بە دامەزراندنی ناوچە دۆخینە جۆراوجۆرەکان، بەدوور دەبێتەوە لە بێزاربوونەوەی کە ئەزموونە کڕینە دووبارەبووەوە نەریتیەکان دەیهێنن. لە ناوچەی بۆکسی نهێنییەوە کە وەک لە ناو بڵقە پەمەییەکاندا دەچێت، بۆ ناوچەی گشتگیر بە کاریگەری بینینی مۆنتاژ، ناوچەی ئاژەڵی ماڵی و ناوچەی بۆن بە هەستە جۆراوازەکانی سروشت، تا گەیشتن بە ناوچەی پڵاش کە هەست پێدەکرێت وەک چوونە ژوورەوەیە بۆ جیهانێکی ئەفسانەیی.

The Recognition

About the Xelata A' Design Award a Zêrîn

Miniso Land فرۆشگە xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Miniso Land فرۆشگە vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Miniso Land فرۆشگە daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

Read the Press Release