Tels Cargo Nasnameya Marka by Nargiza Usmanova

Tels Cargo Nasnameya Marka by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Hesinîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

HesinReklam· 2025

Tels Cargo Nasnameya Marka

by Nargiza Usmanova

Client: TELS Cargo

Xelata A' Design Award a Hesinîn Winner in Reklam Category

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Colors

The Design

About Tels Cargo Nasnameya Marka

Nivîsa Pirtûkê: Tels Cargo nasnameyeke marka ye ku ji bo pargîdaniyeke barhilgirtinê ya Ewropî hatiye afirandin, ku baldayî li ser bargiraniya otomobîlan e. Logo tîpguhêziya (typography) resen, pelanka rengan û sembola pênc-xetî ya paletê diparêze, ji ber vê yekê nasîn tê parastin. Elementeke gilover rojê û ronahiyê nîşan dide. Tîpên G û O di peyva Cargo de bi hev ve girêdayî ne da ku tevger têbigihîjin. Nasname li ser dîzaynên kamyonan, salnameyên dîwêr, kelûpelên nivîsgehê, kartên silavan, şûşeyên avê, çente, saetên dîwêr, standên pêşangehê û diyariyan tê bikaranîn. Pelanka rengên gewr û pirteqalî xuyangeke modern û pispor piştrast dike.

The Recognition

About the Xelata A' Design Award a Hesinîn

Tels Cargo Nasnameya Marka xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Tels Cargo Nasnameya Marka afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Tels Cargo Nasnameya Marka ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk