Auto Motion شۆڕوومی ئۆتۆمبێل by Shunsuke Ohe

Auto Motion شۆڕوومی ئۆتۆمبێل by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2025

Auto Motion شۆڕوومی ئۆتۆمبێل

by Shunsuke Ohe

Client: Shunsuke Ohe

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

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Verified Award Winner

Verify Award Status for #172538

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Auto Motion شۆڕوومی ئۆتۆمبێل

شۆڕوومێک کە تێیدا ئۆتۆمبێلی لوکس پیشان دەدرێت و دەفرۆشرێت. ژووری کۆنفڕانس، ئۆفیس، ژووری پشوو و هتد لە دەوری بۆشایی پێشانگا بازنەییەکە ڕێکخراون. دیزاینی بنمێچەکە جێگەی سەرنجە. بنمێچەکە بۆ دوو بەش دابەش کراوە، بەشێکی بەرز و بەشێکی نزم، و بەشی بەرزەکە لە ڕێگەی کۆکردنەوەی پانێڵە تەنکەکانەوە دروست کراوە، بە ڕووناکی ناڕاستەوخۆ لە خاڵی بەستنەوەی نێوان پانێڵەکان کە هەستێکی سەرلەخۆبوون دروست دەکات. هەروەها ژوورێکی دانوستان هەیە کە بە شێوەیەکی بێ کێشە بەستراوەتەوە بە بۆشایی پێشانگاکەوە، و بە ژمێرکاری ورد دیزاین کراوە بۆ هاندانی خواستی کڕیاران بۆ کڕین.

The Recognition

About the Xelata A' Design Award a Zîvîn

Auto Motion شۆڕوومی ئۆتۆمبێل xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Auto Motion شۆڕوومی ئۆتۆمبێل karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Auto Motion شۆڕوومی ئۆتۆمبێل afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging: Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags: stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology: Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge: The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Research: It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration: This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Project Duration: Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow: The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Image Credits: Photograph: NANA TAJIMA by ToLoLo studio